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Method

Method

A repeatable formula: learn the local care market, build authority, structure the data, and measure whether better-fit patient inquiries appear.
  1. Choose the searches and conversations that should lead to the client, such as urgent primary care, physical therapy, pediatric dentistry, behavioral health, or specialty care near the practice's service area.
  2. Audit the website, Google Business Profile, reviews, citations, competitors, analytics, and AI answer visibility.
  3. Build authority content around real questions, not generic blog posts.
  4. Organize that content into topic clusters with service pages, FAQs, local context, internal links, and schema markup.
  5. Measure impressions, clicks, calls, forms, appointment requests, rankings, AI mentions, and competitor movement.